Looking for the best WordPress plugin to send newsletters? Whether you’re a beginner or looking to switch tools, this guide covers top recommendations like MailPoet, Newsletter, HubSpot, Brevo (formerly Sendinblue), Mailchimp for WordPress, OptinMonster, Mailster, and Icegram Express. We’ve evaluated them based on ease of use, email deliverability, integration capabilities, pricing, and unique features to help you make an informed choice.
Quick Comparison
| Plugin | Easy to Use | Integrations | Deliverability | Pricing | Unique Features |
|---|---|---|---|---|---|
| MailPoet | Yes | High | Very Good | Free/Paid | Automations, Segmenting |
| Newsletter | Yes | Moderate | Good | Free/Paid | Lightweight, Automation |
| HubSpot | Yes | High | Excellent | Free/Paid | Automations, Testing |
| Brevo | Yes | High | Good | Free/Paid | Multi-language, CRM |
| Mailchimp | Yes | High | Excellent | Free/Paid | Mailchimp Integration |
| OptinMonster | Yes | High | N/A | Paid | Popups, Attention Grabbers |
| Mailster | Yes | Moderate | Good | One-time Fee | All-in-One Solution |
| Icegram Express | Yes | Moderate | Good | Free/Paid | Starter Capabilities |
Choose based on your specific needs, budget, and the other tools you’re using. Whether you need a plugin that’s easy to use, integrates well with other services, ensures your emails get delivered, offers a free plan, or has unique features to engage your subscribers, this guide will help you find the right fit.
Ease of Use
The plugin should be straightforward and easy for anyone to use. Whether you’re just starting or have been doing this for a while, here’s what to look for:
- A simple drag and drop editor to make newsletters
- Ready-to-use templates
- A way to see how your newsletter looks before you send it
- Easy-to-follow guides and help
Email Deliverability
It’s important that your emails actually reach people. Look for features that help with this, like:
- Built-in SMTP for sending emails
- Options for a dedicated IP address
- Tools to handle emails that don’t get delivered
- Making sure emails follow rules and regulations
Integration Capabilities
The plugin should easily work with other tools you’re using, such as:
- Email services like Mailchimp or Constant Contact
- CRM systems like HubSpot
- Form builders and eCommerce platforms
Pricing
Make sure the cost fits your budget. Some plugins offer more features for a higher price, so think about what you really need now and what you might need later.
Unique Features
Some extra features might make one plugin stand out from the rest, such as:
- Setting up emails to send automatically based on certain actions
- Detailed reports on how your emails are doing
- Tools to send different emails to different groups of people
- Testing different newsletter styles to see what works best
Choosing the right plugin means finding one that fits what you need now and can grow with you over time. Focus on what’s most important to you and any extra benefits that could be useful.
Comparative Analysis of Top WordPress Newsletter Plugins
1. MailPoet
Ease of Use
MailPoet makes it simple to create newsletters right inside WordPress. It has a drag-and-drop tool, so you can easily design your emails without needing to be a tech whiz. There are lots of ready-to-use email designs, or you can make one from scratch. You can see how your email looks as you build it, which is really handy.
Integration Capabilities
MailPoet works well with WordPress, letting you add content from your site directly into your emails. It also connects with online stores like WooCommerce, so you can send targeted emails to your customers. Plus, it can work with form builders (like Ninja Forms and Contact Form 7) to gather emails and with email services (like MailChimp and Constant Contact) to manage your lists. It even links up with tools to check how well your emails are doing.
Deliverability and Performance
MailPoet is good at making sure your emails actually get to people’s inboxes, whether you use its own service or another email sending service. It follows rules to help avoid your emails being marked as spam. You can also see how many people open and click on your emails, which helps you make them better over time.
Pricing
MailPoet is free if you have up to 1,000 subscribers. If you have more, prices start at $10 a month for up to 500 subscribers. The cost goes up as you add more subscribers.
Unique Features
MailPoet has some cool extras like:
- Automatic welcome emails for new people who sign up
- Regular updates sent out with your latest website content
- Special emails for WooCommerce, like reminders for customers who left something in their cart
- Testing different email styles to see what people like best
- Ways to send different emails to different groups of people
In short, MailPoet is a user-friendly option for sending newsletters from your WordPress site. It’s free for smaller lists and not too pricey for bigger ones.
2. Newsletter
Ease of Use
Newsletter makes it easy for anyone using WordPress to send out emails. It comes with a simple drag-and-drop tool that lets you put together your emails right from the WordPress dashboard, no coding needed. Plus, you can pick from different designs to make your emails look nice and preview them before sending to make sure everything looks right. Basically, it’s made to help you send out emails without a hassle.
Integration Capabilities
To send emails, Newsletter needs you to use another service like SendGrid or Amazon SES. But, it does play well with big email platforms like MailChimp and Constant Contact, allowing you to manage your email lists better. You can also use form plugins like Ninja Forms to gather subscriber info. This means you can mix and match tools to fit what you need.
Deliverability and Performance
By using services like SendGrid or Amazon SES for sending emails, Newsletter makes sure your emails actually get to people’s inboxes. These services help your emails avoid spam folders and give you tools to see how many people are opening and clicking on your emails. This way, you can keep improving your emails over time.
Pricing
Newsletter is free to use, and there’s no cap on how many subscribers or emails you can have. If you want more features, the premium version is $99 a year for individual users, which adds things like automated emails. They also offer deals for agencies. So, it’s a pretty good deal, especially if you’re just starting out or have a medium-sized list.
Unique Features
Here are some cool things about Newsletter:
- It’s fully integrated with WordPress, making it easier to manage.
- It’s built to use less of your website’s resources.
- You can make your own email designs from scratch.
- There are extra features you can add on, like automation.
- The free version doesn’t limit how many subscribers or emails you can have.
- There’s special pricing for agencies.
In short, Newsletter is all about making email sending as simple as possible from within WordPress. It uses other services to make sure emails don’t get lost, and it’s got a free version that’s really generous. Plus, it’s priced nicely for what you get.
3. HubSpot
Ease of Use
HubSpot lets you send newsletters easily with a simple tool you can drag stuff around in to make your newsletter. It has a bunch of ready-made designs that make your newsletters look good without much work. Before you send anything, you can check to make sure it looks just right. If you’re ever stuck, there’s plenty of help available.
Integration Capabilities
HubSpot fits right into WordPress. It works well with WordPress features like forms and online shop setups to help you get people signed up. It also works smoothly with big email systems to keep your email lists in good shape and make sure emails go through.
Deliverability and Performance
HubSpot is really good at making sure your newsletters actually get to people’s inboxes. It lets you see how many people are opening your emails, clicking on stuff, and if any emails aren’t making it. You can even try out different versions of your newsletter to see which one works best.
Pricing
HubSpot has a free version for basic stuff. If you need more features, prices start at $45 a month. They offer lower prices if you pay for a whole year at once.
Unique Features
HubSpot has some cool features for newsletters like:
- A built-in system to keep track of your subscribers
- Tools to send different emails to different groups of people
- Automatic emails based on what your subscribers do
- Trying out different newsletters to see which one people like more
- Detailed reports on how your newsletters are doing
In short, HubSpot is a great choice for sending newsletters because it works well with WordPress, makes sure your emails get delivered, and has neat features like automatic emails and testing different newsletter styles. The price is reasonable for all the stuff you get.
4. Brevo (formerly Sendinblue)
Ease of Use
Brevo makes it really easy to put together your newsletters. It has a simple tool where you can drag and drop things to design your email. You can use templates that look good on phones and create sign-up forms. Plus, you can make your regular emails more personal with special tags.
Integration Capabilities
Brevo works smoothly with WordPress, making setup a breeze. It hooks up with your website, allowing you to manage automated emails right from WordPress. It also steps in for the usual email sending service to help make sure your emails actually get to people.
Deliverability and Performance
Brevo gives you detailed reports so you can see how well your emails are doing. It tracks if emails are opened, clicked on, or if they don’t get through. This helps you make your emails better.
Pricing
- Free: You can send up to 300 emails a day and have as many contacts as you like.
- Essential: $25/month
- Advanced: Custom pricing
Unique Features
- Tools for automating your marketing
- Can work with CRM systems
- Lets you test different emails to see which works best
- You can send emails to specific groups of people
- Supports many languages
In short, Brevo is great for businesses that are growing and want to do more with their emails. The free version lets you try it out, and the paid options add more powerful features.
5. Mailchimp for WordPress
Ease of Use
Mailchimp for WordPress helps you easily add sign-up forms to your site and connect with Mailchimp. It comes with a simple tool to make forms, and you can put these forms anywhere on your website using a short code. It also offers some ready-to-use form designs that you can change as you like. It’s a straightforward way to get more people to sign up for your emails from your WordPress site.
Integration Capabilities
This plugin is made to work closely with Mailchimp. It keeps your subscriber list in sync between WordPress and Mailchimp and lets you see your Mailchimp stats right inside WordPress. It also works with other plugins like WooCommerce. Plus, you can add extra security features like reCAPTCHA.
Deliverability and Performance
Mailchimp is known for making sure emails actually get to people. This plugin uses Mailchimp’s system to do that. You can check how many people open your emails, click on things, or unsubscribe to make your emails better.
Pricing
The plugin is free if you have fewer than 2,000 subscribers. If you have more, it starts at $79 a year for up to 5,000 subscribers. There are more options if you have even more subscribers.
Unique Features
- Easy to connect WordPress with Mailchimp
- Put sign-up forms anywhere with a shortcode
- Change form designs and add your own style
- Keep subscriber lists updated between WordPress and Mailchimp
- Look at your email stats inside WordPress
In short, Mailchimp for WordPress is great if you’re already using Mailchimp for your emails. It makes it easy to add people to your email list right from your WordPress site.
6. OptinMonster
Ease of Use
OptinMonster is really straightforward to use. It has a drag-and-drop builder that lets you make email sign-up forms and pop-ups easily, without needing to know how to code. It also offers a bunch of templates that you can customize however you like, making it super user-friendly.
Integration Capabilities
This tool fits right into WordPress, so you can add forms anywhere on your site. It also connects well with lots of email services, CRM systems, and online stores, making it easier to keep track of everything in one place.
Deliverability and Performance
OptinMonster makes sure your emails get seen by helping you track how many people open, click, and unsubscribe from your emails. It also lets you test different versions of your emails to see what works best, which can help improve your email newsletter strategy.
Pricing
OptinMonster’s prices start at $9 a month for the basic plan. If you need more features, the price goes up with the Plus and Pro plans. They also offer a discount if you pay for a whole year at once.
Unique Features
- It makes sure your pop-ups and forms look good on phones.
- It shows different pop-ups based on what people are doing on your site to help get more sign-ups.
- It has a special feature to catch people’s attention right before they leave your site.
- It can try to get back visitors who didn’t sign up the first time.
In short, OptinMonster is great for making it easier to get more people to sign up for your emails on your WordPress site. It has some smart features to help turn visitors into subscribers.
7. Mailster
Ease of Use
Mailster is a handy tool for sending newsletters without leaving your WordPress site. It has a simple drag-and-drop feature and over 400 ready-to-use designs for your emails. You can see how your newsletter looks before you send it, making things easier for anyone, even if you’re not a tech expert.
Integration Capabilities
Mailster works well with WordPress, letting you handle everything from one place. You will need to use another service to actually send the emails, but it’s compatible with most email services. Plus, you can check how well your emails are doing right from your WordPress dashboard.
Deliverability and Performance
To make sure your emails reach people’s inboxes, Mailster uses other services designed for email delivery. This way, you can keep making your newsletters better by looking at how many people open and click on your emails.
Pricing
Mailster costs a one-time payment of $119. This gets you the plugin, updates for life, and 6 months of help if you need it. You can buy it through CodeCanyon.
Unique Features
- Everything you need to do can be done inside WordPress
- Over 400 email designs to choose from
- Works with any email service
- Lets you track how well your emails are doing
- One payment for lifetime use
In short, Mailster is great for WordPress users who want to send newsletters easily. It’s a one-time buy which can save you money in the long run. You’ll need to get a separate service to send the emails, but it’s pretty straightforward to set up.
8. Icegram Express
Ease of Use
Icegram Express lets you easily make and send newsletters right from where you manage your WordPress site. It has a simple tool you can use to drag items and drop them to design your emails. Plus, it offers a bunch of ready-made designs to help you start quickly. You can even check how your newsletter looks before you send it. Basically, Icegram Express makes the whole process of creating newsletters straightforward for anyone, even if you’re not very tech-savvy.
Integration Capabilities
Icegram Express works closely with WordPress, so you can handle your newsletters without leaving your site. It can also link up with email services like SendGrid or Mailgun to actually send out your emails. The plugin allows you to track how many people open, click on things in your email, and who unsubscribes, giving you a clear picture of how your newsletters are doing.
Deliverability and Performance
Icegram Express offers a way to send up to 100 emails a day for free, which is perfect for small newsletters. If you need to send more, you’ll have to use a separate service for sending emails. This setup helps make sure your newsletters really reach your subscribers.
Pricing
You can start with Icegram Express for free. If you need more features, there’s a paid version starting at $129 a year. For access to everything it offers, it’s $229 a year.
Unique Features
- Comes with a free option for sending small email batches
- Helps you grow your list of subscribers with popups and forms
- Can be used with other Icegram tools for more features
- If needed, works with outside email services
In short, Icegram Express is a user-friendly tool for managing newsletters on your WordPress site. It’s great for beginners and offers free services for those just starting out.
Pros and Cons
Choosing the right newsletter plugin for your WordPress site means looking at what each one offers and what might not be so great about it. Here’s a simple breakdown:
| Feature | MailPoet | Newsletter | HubSpot | Brevo | Mailchimp | OptinMonster | Mailster | Icegram |
|---|---|---|---|---|---|---|---|---|
| Easy to Use | <ul><li>Drag-and-drop editor</li><li>Templates</li><li>Previews</li></ul> | <ul><li>Drag-and-drop</li><li>Designs to choose</li><li>Previews</li></ul> | <ul><li>Drag-and-drop</li><li>Templates</li><li>Previews</li><li>Help guides</li></ul> | <ul><li>Drag-and-drop</li><li>Templates</li><li>Personalization tags</li></ul> | <ul><li>Form builder</li><li>Designs</li></ul> | <ul><li>Drag-and-drop</li><li>Templates</li></ul> | <ul><li>Drag-and-drop</li><li>400+ designs</li><li>Previews</li></ul> | <ul><li>Drag-and-drop</li><li>Designs</li><li>Previews</li></ul> |
| Integration Capabilities | Works with many services | Bring your own email service | Works with CRMs, email services, etc | CRM integrations available | Tight Mailchimp integration | Works with many services | Bring your own email service | Works with email services |
| Deliverability | Very good – follows best practices | Relies on 3rd party service | Excellent deliverability tools | Good tracking and analytics | Leverages Mailchimp | No email sending capabilities | Relies on 3rd party service | Free limited sending |
| Pricing | Free and paid plans | Free and paid plans | Free and paid plans | Free and paid plans | Free and paid plans | Paid plans only | One-time fee | Free and paid plans |
| Unique Features | Automations, testing, segmentation | Lightweight, automation add-on | Automations, testing, reports | Automations, multi-language | Mailchimp integration, forms | Popups and attention grabbers | All-in-one solution | Starter capabilities |
Key Takeaways
- MailPoet is user-friendly with a free option and more advanced stuff if you pay. It’s good at making sure your emails actually get to people and works with lots of different tools.
- Newsletter is simple, doesn’t cost much, and does what you need it to. You’ll need to use another service to send out your emails, though.
- HubSpot is great for making sure emails don’t get lost, lets you do a lot of automatic stuff, and helps you see how your emails are doing. It’s easy to use but might cost more as you need more features.
- Brevo is great for creating personalized emails and can work with customer management tools.
- Mailchimp is a good pick if you’re already using Mailchimp. It’s known for getting emails where they need to go.
- OptinMonster is more about making sign-up forms and getting people’s attention than sending emails.
- Mailster offers a lot for a one-time payment, but you have to find another way to send your emails.
- Icegram is good for beginners and offers some free services for small email lists.
The best plugin for you depends on what you need and how much you’re willing to spend. All of them have good and not-so-good points. Think about how easy they are to use, if they can send emails well, if they work with other tools you use, how much they cost, and any special features they have to help you decide.
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What Makes a Great Newsletter Plugin?
When looking for the best newsletter plugin, there are a few key things to keep in mind:
Ease of Use
A good newsletter plugin should be easy for anyone to use. It should have:
- A simple tool that lets you drag and drop things to build your newsletter
- Ready-made designs that you can change up
- A way to see what your email will look like before you send it
- Easy instructions for help when you need it
This makes sure that even if you’re not a tech expert, you can still create nice-looking newsletters without a lot of trouble.
Reliable Deliverability
It’s important that your newsletters actually get to your subscribers. The plugin should help with this by offering:
- Its own way of sending emails (like SMTP)
- Services to make sure emails don’t get marked as spam
- Following rules for sending emails
This means more of your newsletters will end up in the right place.
Comprehensive Integration
The best plugins work well with other tools you might be using, such as:
- Email services like Mailchimp
- Customer management systems like HubSpot
- Online store platforms
This helps you do more from one place, making your work easier.
Fair Pricing
Look for a plugin that:
- Has a free version for basic needs
- Charges fair prices for more features or more subscribers
- Sometimes offers deals
This way, you can find something that fits your budget.
Unique Features
Extra helpful things to look for include:
- Automated emails
- Testing different emails to see what works best
- Detailed reports on how your emails are doing
- Being able to send different emails to different groups of people
These features can help you send better emails and see better results from your newsletter.
A great newsletter plugin makes it easy to create and send emails, ensures they actually get to your subscribers, works with other tools you’re using, is fairly priced, and has extra helpful features. This balance makes it useful whether you’re just starting out or have been sending emails for a while.
Conclusion
To wrap things up, finding the perfect WordPress plugin for sending newsletters really comes down to what you need:
- What you want it to do with other tools – Some plugins work better with other email services, customer management tools, form creators, and so on. Think about the other tools you’re already using or plan to use.
- How much you can spend – These plugins can be free or might cost a bit, starting from around $10 a month. Look at how much you’re willing to spend now and as you grow.
- How much you want to customize – Different plugins give you different levels of control over your email design, automatic emails, and other fancy features. Decide how much control you need.
Based on these points:
- MailPoet and HubSpot are really good for those who need a lot of ways to connect with other tools and want to make their emails just right.
- Newsletter and Icegram Express are great choices if your needs are straightforward and you’re looking for good value.
To pick the best one:
- Take a close look at each plugin’s ease of use, how well it sends emails, how it works with other tools, its cost, and what special things it can do.
- Think about what’s most important for you and your emails.
Choosing the right plugin for sending newsletters means you’ll be better at growing your list of people and keeping them interested over time.
Related Questions
Can you send newsletters through WordPress?
Yes, you can send newsletters directly from your WordPress site with the help of plugins. Here are a few good choices:
- MailPoet – Offers both free and paid versions and comes with an easy-to-use drag-and-drop editor
- Newsletter – A free plugin that also has options for upgrading
- HubSpot – Has both free and paid options and works well with other tools
- SendinBlue – Lets you send up to 300 emails a day for free
These tools help you put together newsletters, manage who gets them, and take care of sending them out, right from your WordPress dashboard.
What is the best free newsletter plugin for WordPress?
If you’re looking for free newsletter plugins for WordPress, consider these:
- MailPoet – Comes with a great drag-and-drop builder
- SendinBlue – Up to 300 emails per day for free
- Icegram Express – Allows up to 100 emails per day for free
- Mailster – Offers a generous free version
These options give you good features without costing anything. MailPoet is especially easy to use, while SendinBlue and Icegram give you a good number of free emails each day.
Which plugin is used for making newsletter?
MailPoet is a popular choice for creating newsletters in WordPress. It includes:
- A user-friendly drag-and-drop email builder
- Tools for managing who subscribes
- Automated email sending
- Detailed reports on how your emails are doing
- Good options for targeting specific groups of people
- A free version for smaller email lists
MailPoet makes it straightforward to create, send, and manage newsletters right from your WordPress site.
Does WordPress have a newsletter template?
Yes, WordPress has newsletter templates through plugins like MailPoet, SendinBlue, and Newsletter. These plugins offer ready-to-use designs that you can change to fit your style. They make it easy to create good-looking newsletters without needing to know how to code. Plus, you can even design your own templates if you want. This means you can start sending out professional-looking emails quickly.