WPForms and Gravity Forms are two popular WordPress form plugins that allow you to create user-friendly forms for tasks like contact forms, surveys, and lead generation. Here’s a quick comparison:
| Feature | WPForms | Gravity Forms |
|---|---|---|
| Pricing | Freemium with paid plans starting at $39.50/year | Premium, $59/year for single site |
| Form Builder | Drag-and-drop with templates | Drag-and-drop with advanced field management |
| Entry Management | Basic filtering and search | Advanced with conditional logic and calculations |
| Integrations | Wide range of options | Extensive third-party service integrations |
| Reporting & Analytics | Basic reporting | Advanced reporting with visual charts |
For Simple Forms: If you need an easy-to-use form builder with many templates and affordable pricing, choose WPForms.
For Complex Forms: If you require advanced conditional logic, a robust API, and competitive pricing, Gravity Forms is the better option.
For Businesses: Gravity Forms suits businesses needing advanced features, a robust API, and competitive pricing.
For Developers: Gravity Forms is the better choice for developers requiring advanced conditional logic, a robust API, and competitive pricing.
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WPForms vs Gravity Forms: Key Differences
Here’s a quick overview of how WPForms and Gravity Forms differ:
| Feature | WPForms | Gravity Forms |
|---|---|---|
| Pricing | Freemium model with paid plans starting at $39.50/year | Premium plugin with a single-site license at $59/year |
| Form Builder | Drag-and-drop builder with pre-built templates | Drag-and-drop builder with advanced field management |
| Entry Management | Basic entry management with filtering and search | Advanced entry management with conditional logic and calculations |
| Integrations | Integrates with popular marketing tools and payment gateways | Extensive integration options with third-party services |
| Reporting & Analytics | Basic reporting and analytics | Advanced reporting and analytics with visual charts |
| Support & Documentation | Knowledgebase, documentation, and email support | Knowledgebase, documentation, and priority support |
As you can see, both plugins offer robust form-building capabilities, but Gravity Forms provides more advanced features for entry management, integrations, and reporting.
About WPForms and Gravity Forms
WPForms and Gravity Forms are two popular WordPress plugins for creating forms on your website. While both offer form-building capabilities, they differ in their approach, features, and user experience.
WPForms: Simple and Beginner-Friendly
WPForms is a user-friendly form builder with a drag-and-drop interface. It’s designed for users without coding knowledge to create forms quickly and easily. Key features include:
- Pre-built templates for common forms like contact, survey, and payment forms
- Freemium model with a free version and paid plans starting at $39.50/year
- Integrations with popular marketing tools and payment gateways
WPForms is an excellent choice for beginners and non-technical users who want to create simple to moderately complex forms without hassle.
Gravity Forms: Advanced and Customizable
Gravity Forms is a premium form builder known for its advanced features and customization options. It offers:
- Drag-and-drop builder with advanced field management
- Conditional logic and calculations for complex form scenarios
- Extensive integrations with third-party services
- Single-site license at $59/year (discounts for multi-site licenses)
Gravity Forms is ideal for developers, marketers, and businesses that require highly customized forms with advanced functionality.
Here’s a quick comparison of key features:
| Feature | WPForms | Gravity Forms |
|---|---|---|
| Form Builder | Drag-and-drop with templates | Drag-and-drop with advanced field management |
| Entry Management | Basic filtering and search | Conditional logic, calculations, and advanced management |
| Integrations | Popular marketing tools and payment gateways | Extensive third-party service integrations |
| Reporting & Analytics | Basic reporting | Advanced reporting with visual charts |
| Pricing | Freemium model starting at $39.50/year | Single-site license at $59/year |
While WPForms offers a user-friendly approach for creating simple to moderately complex forms, Gravity Forms provides more advanced features and customization options for intricate form scenarios.
Key Features Comparison
Form Builder
Both WPForms and Gravity Forms offer drag-and-drop form builders:
| Feature | WPForms | Gravity Forms |
|---|---|---|
| Drag and Drop Builder | ✔️ | ✔️ |
| Form Templates | 332+ pre-made templates | 13 downloadable templates |
WPForms provides an extensive library of 332+ pre-made templates, making it easy to get started with form building. Gravity Forms offers a more limited selection of 13 downloadable templates.
Advanced Features
| Feature | WPForms | Gravity Forms |
|---|---|---|
| Conditional Logic | ✔️ | ✔️ |
| Spam Protection | CAPTCHA, honeypot, and Akismet | CAPTCHA |
| Payment Integrations | ✔️ | ✔️ |
| Email Marketing Integrations | ✔️ | ✔️ |
| CRM Integrations | Salesforce | Agile, Capsule, Zoho |
| Quiz and Poll Features | ✔️ | ✔️ |
| Offline Forms | ✔️ | ❌ |
| Form Locker | ✔️ | ❌ |
| Custom Captchas | ✔️ | ❌ |
| Drip Forms | ✔️ | ❌ |
Both plugins offer conditional logic, spam protection, payment integrations, email marketing integrations, and quiz/poll features. However, WPForms provides additional advanced features like offline forms, form locker, custom captchas, and drip forms. Gravity Forms offers more CRM integration options.
Customization Options
WPForms and Gravity Forms allow you to customize your forms to fit your needs. WPForms offers an extensive range of pre-made templates and advanced fields like date pickers, phone numbers, and file uploads.
Gravity Forms provides a more advanced field management system for complex conditional logic and calculations, although it has a limited selection of templates.
The choice between the two plugins depends on your specific form-building needs and the level of customization required.
User Experience
Form Builder Interface
Both WPForms and Gravity Forms offer drag-and-drop form builders that make creating forms easy. However, there are some key differences in how they work:
| Feature | WPForms | Gravity Forms |
|---|---|---|
| Drag-and-Drop Direction | Left to Right | Right to Left |
| Form Preview | Shows Theme Styles | Basic Preview |
| Field Organization | Sidebar | Within Form Area |
WPForms lets you drag fields from the left sidebar onto the form preview on the right. The preview shows your WordPress theme styles for an accurate look. Gravity Forms has you drag fields from the right onto the form canvas on the left. Its preview is more basic and doesn’t match your theme.
While Gravity Forms keeps all field options within the main form area, WPForms separates them into a sidebar, which some may find neater.
Overall, both builders are user-friendly, but WPForms’ interface may be slightly easier for beginners, especially with its realistic form preview and familiar left-to-right layout.
Template Libraries
WPForms includes a vast library of over 300 pre-built templates to help you get started quickly. These templates cover a wide range of uses like contact forms, surveys, registrations, and more. Having templates saves time and provides a solid starting point for customization.
In contrast, Gravity Forms only offers around 13 downloadable templates that you have to manually import. While these templates are high-quality, the limited selection means you’ll likely be building most forms from scratch.
For those wanting a head start with form creation, especially for common form types, WPForms’ extensive template library is a significant advantage over Gravity Forms’ sparse offerings.
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Pricing and Costs
Pricing Plans
| Plan | WPForms | Gravity Forms |
|---|---|---|
| Free | Available (WPForms Lite) | Not Available |
| Basic | $39.50/year for 1 site – Core features – 1 year support |
$59/year for 1 site – Advanced features – 1 year support |
| Plus | $99.50/year for 3 sites – Email marketing connections |
– |
| Pro | $199.50/year for 5 sites – Payment forms – Surveys & polls – Extra addons |
$159/year for 3 sites – Payment connections – Some extra addons |
| Elite | $299.50/year for unlimited sites – Webhooks – Salesforce connection – All addons |
$259/year for unlimited sites – Surveys & polls – Signature fields – All addons |
WPForms offers a free version (WPForms Lite) with basic form building tools. Paid plans start at $39.50/year for the Basic plan, including core features like conditional logic, multi-page forms, and 1 year of support.
The Plus ($99.50/year) and Pro ($199.50/year) plans add email marketing connections, payment forms, surveys, and more addons. The Elite plan at $299.50/year unlocks all features like Webhooks and the Salesforce addon.
Gravity Forms does not have a free version. Pricing starts at $59/year for the Basic plan with advanced features like conditional logic. The Pro plan ($159/year) adds payment connections, while the Elite plan ($259/year) includes surveys, polls, signature fields, and all addons.
Value for Money
Both plugins offer good value based on your needs and budget. WPForms’ free version is great for basic forms, while paid plans are reasonably priced, especially with first-year discounts.
However, Gravity Forms may provide better long-term value for advanced form requirements. Despite no free version, its pricing is slightly lower than WPForms’ renewal costs. Gravity Forms’ Elite plan at $259/year includes powerful features like surveys, polls, and signature fields that WPForms only offers at $399/year after renewal.
For simple forms on a limited budget, WPForms is cost-effective. But if you need advanced functionality long-term and have a larger budget, Gravity Forms’ comprehensive Elite plan provides better value over time.
Integrations and Compatibility
Marketing and CRM Connections
Both WPForms and Gravity Forms allow you to connect your forms with popular marketing tools and CRM systems. This helps streamline lead generation and automate tasks.
WPForms integrates with:
- Marketing Tools: Mailchimp, Constant Contact, AWeber, GetResponse
- CRM Systems: Salesforce, HubSpot, Zoho CRM
Gravity Forms integrates with:
- Marketing Tools: Mailchimp, AWeber, Constant Contact
- CRM Systems: Salesforce, Zoho CRM, Agile CRM
While both plugins offer similar integrations, WPForms has a slightly wider range of options.
Payment Gateways
To accept online payments, both plugins integrate with various payment gateways and e-commerce platforms.
WPForms integrates with:
- Payment Gateways: Stripe, PayPal, Authorize.net, Square
- E-commerce Plugins: WooCommerce, Easy Digital Downloads
Gravity Forms integrates with:
- Payment Gateways: Stripe, PayPal, Authorize.net
- E-commerce Plugins: WooCommerce, Easy Digital Downloads
Both plugins offer comparable payment gateway integrations, making it easy to create payment forms and accept online payments.
Overall, WPForms and Gravity Forms provide a wide range of integrations with marketing tools, CRM systems, and payment gateways, allowing you to connect your forms with existing workflows and automate processes.
Support and Documentation
Documentation
WPForms and Gravity Forms both offer detailed guides to help users get started with their form-building tools.
WPForms provides an extensive knowledge base with tutorials, guides, and FAQs covering form creation, customization, and integrations. The knowledge base is well-organized and easy to access.
| Documentation | WPForms | Gravity Forms |
|---|---|---|
| Knowledge Base | ✔️ Extensive | ✔️ Detailed |
| Tutorials | ✔️ | ✔️ |
| Guides | ✔️ | ✔️ |
| FAQs | ✔️ | ✔️ |
| API Documentation | ❌ | ✔️ |
Gravity Forms offers detailed documentation, including user guides, tutorials, and API documentation. While comprehensive, their documentation may not be as organized as WPForms’.
Customer Support
Both plugins offer multiple support channels for users to get help.
| Support Channel | WPForms | Gravity Forms |
|---|---|---|
| Email Support | ✔️ | ✔️ |
| Ticket System | ✔️ | ✔️ |
| Community Forum | ✔️ | ✔️ |
| Dedicated Support Team | ❌ | ✔️ |
WPForms provides email support, a ticket system, and a community forum where users can ask questions and get answers from other users and the WPForms team.
Gravity Forms offers email support, a ticket system, a community forum, and a dedicated support team that responds promptly to queries.
Both plugins have a good reputation for prompt and helpful support responses.
Overall, WPForms and Gravity Forms offer comprehensive documentation and reliable customer support to assist users with their form-building needs.
Pros and Cons
Advantages
Both WPForms and Gravity Forms offer valuable features. Here’s a comparison of their key advantages:
| Advantages | WPForms | Gravity Forms |
|---|---|---|
| User-Friendly | ✔️ Simple interface | ✔️ Intuitive form builder |
| Customization | ✔️ Extensive template library | ✔️ Advanced conditional logic |
| Integrations | ✔️ Wide range of options | ✔️ Robust API for developers |
| Security | ✔️ Built-in spam protection | ✔️ Advanced security measures |
| Pricing | ✔️ Affordable plans | ✔️ Competitive for businesses |
WPForms is known for its user-friendly interface, making it accessible to users of all skill levels. Its extensive template library allows for flexible form design. Additionally, WPForms offers a wide range of integrations and robust security features.
Gravity Forms is praised for its advanced conditional logic, enabling complex form behavior. Its robust API and developer-friendly features make it an attractive choice for businesses and developers. Gravity Forms also offers competitive pricing plans for larger organizations.
Disadvantages
While both plugins have strengths, they also have some weaknesses:
| Disadvantages | WPForms | Gravity Forms |
|---|---|---|
| Limited Features | ❌ Basic conditional logic | ❌ Steeper learning curve |
| Pricing | ❌ Limited free version | ❌ No free version |
| Support | ❌ Limited dedicated support team | ❌ Limited community forum activity |
| Customization | ❌ Limited for free users | ❌ Limited template library |
| Integrations | ❌ Limited with certain services | ❌ Limited API documentation |
WPForms has limited advanced features like conditional logic, which may not suit complex form requirements. Its free version also has limited features, and paid plans can be restrictive for users needing more advanced options. Additionally, WPForms’ support team is not as extensive as Gravity Forms’, and the community forum activity is limited.
Gravity Forms has a steeper learning curve, which can be challenging for new users. Its pricing plans are competitive, but there is no free version available. Gravity Forms’ community forum activity is also limited, and the API documentation can be confusing for developers.
Conclusion and Recommendations
Key Differences Summary
WPForms and Gravity Forms are powerful form builders with distinct strengths. WPForms is ideal for users seeking a user-friendly interface, extensive template library, and affordable pricing. Gravity Forms suits businesses and developers requiring advanced conditional logic, robust API, and competitive pricing plans.
Final Recommendations
Based on your specific needs, consider the following:
- Simple Forms: If you need an easy-to-use form builder with many templates and affordable pricing, choose WPForms.
- Complex Forms: If you require advanced conditional logic, a robust API, and competitive pricing, Gravity Forms is the better option.
- Businesses: Gravity Forms is suitable for businesses needing advanced features, a robust API, and competitive pricing.
- Developers: Gravity Forms is the better choice for developers requiring advanced conditional logic, a robust API, and competitive pricing.
Ultimately, your choice between WPForms and Gravity Forms depends on your specific requirements. We hope this comparison has helped you make an informed decision.
FAQs
What’s the key difference between WPForms Pro and Gravity Forms?
The main differences lie in their features, pricing, and user experience:
| Feature | WPForms Pro | Gravity Forms |
|---|---|---|
| Included Add-ons | 8 add-ons in Plus plan 1 add-on in Basic plan |
19 official add-ons in Basic plan |
| Site Licenses | 5 sites | 3 sites |
While Gravity Forms Basic includes more add-ons out-of-the-box, WPForms Pro allows you to use it on more websites.
How do the form builders differ between WPForms and Gravity Forms?
The form-building interfaces work differently:
| Interface | WPForms | Gravity Forms |
|---|---|---|
| Drag & Drop Direction | Left to Right | Right to Left |
With WPForms, you drag fields from the left sidebar onto the form preview on the right. Gravity Forms has you drag fields from the right onto the form canvas on the left.
While a minor difference, Gravity Forms’ approach aligns more closely with the WordPress block editor’s layout.